Brand Identity Design – RESHAPE is a modern fitness club to promote a healthy lifestyle.
They provide professional courses, customized fitness programs, nutrition recommendations for their valued customers.
“Fitness, Health, and Happiness” is the slogan of their business.
In the early stage of the communication, the client conveyed their idea to have an iconic element related to fitness, and the overall brand image to be simple, modern, and dynamic.After studying many fitness and sports images, we see triangular structure forms the body shape during sports. The triangle shape has infinite energy, and it can present different senses of movement, here comes the idea of combining the triangle with the letter “A” in the brand name, and integrating the pattern of fitness equipment, resulting in a unique brand element of RESHAPE.
